Helping VroomVroomVroom create location-specific airport content faster
VroomVroomVroom.com.nz is a car rental comparison platform that helps travellers compare and book rental cars across Australia, New Zealand and other travel destinations.
As part of its content and marketing activity, VroomVroomVroom needed a simple way to find creators who could produce short-form content at specific airport locations across New Zealand.
Rather than sourcing creators manually through Instagram, spreadsheets, DMs, or city-by-city outreach, VroomVroomVroom used Colabz to discover local creators, review their profiles, and brief them for location-specific content.
“We needed clear, practical airport content that showed travellers how to get from the gates to the rental car pickup locations. Colabz helped us find local creators who could capture that experience in a way that was simple and easy to follow.”
The Challenge
VroomVroomVroom needed creator content from multiple airport locations around New Zealand.
For this type of campaign, location was important. The creators needed to be close enough to the airport to make the content practical, while also being able to create authentic travel-focused videos suitable for social media and marketing.
Finding creators manually across different regions can be time-consuming. It often involves searching Instagram, checking profiles one by one, sending DMs, waiting for replies, and trying to compare creators across different locations.
VroomVroomVroom needed a faster and more structured way to find suitable creators.
The Solution
Using Colabz, VroomVroomVroom could search for New Zealand-based creators by location and identify creators who were better suited to the airport areas they wanted to target.
Colabz helped make the process easier by allowing the team to:
- Search for creators by city and region
- Review creator profiles and content examples
- Shortlist creators for specific airport locations
- Send campaign briefs through the platform
- Keep creator discovery and outreach in one place
This gave VroomVroomVroom a more efficient way to source creators for location-specific content across New Zealand.
How VroomVroomVroom Used Colabz
The process was straightforward.
First, the team searched for creators based near the airport locations they wanted content from.
They then reviewed creator profiles, previous content, pricing, and fit for the campaign.
Once suitable creators were identified, VroomVroomVroom could send a clear brief outlining the location, content requirements, deliverables, and expectations.
Creators were then able to capture content that felt relevant to the specific airport and travel experience.
The Outcome
Colabz helped VroomVroomVroom simplify the process of finding local creators across New Zealand.
Instead of manually searching for creators in each city or region, the team could use Colabz as one place to discover, compare, shortlist, and brief creators.
The key benefits included:
- Faster creator discovery across New Zealand
- Easier access to creators near specific airport locations
- A more structured briefing and outreach process
- Less reliance on manual Instagram searching and DMs
- More localised content for travel-related campaigns
Why Colabz Worked
For a travel brand like VroomVroomVroom, location matters.
The content needed to be created in specific places, not just by any creator in New Zealand. Colabz made it easier to find creators based near the required locations and connect with them through a more structured process.
By working with local creators, VroomVroomVroom could create content that felt more relevant, practical, and authentic for travellers booking rental cars in New Zealand.